Sneakers are the new fashion statement for trendsetters! And because of their comfort, sneakers are now an essential part of our regular attires.
As a result of the popularity and demand for sneakers among Generation Z, Bata has launched this year’s Sneaker Fest 2022 with the theme “New Styles for Cool Comfort.”
Farhan Ahmed Jovan and Safa Kabir are the ambassadors of this year’s sneaker fest. Bata also on-boarded 10 new young micro-influencers in the ‘Sneaker Fest 2022’ campaign to showcase the new sneaker collection through their content on social media.
Bata also organised an indoor concert called ‘Bata Rockway with Dhaka Broadcast’ on January 7, held at the National Liberation War Museum. This was the first indie concert of the year where a new generation of popular and emerging indie bands of Bangladesh performed.
Another part of the campaign was ‘Bata Live Hours’- a live shopping event from the brand’s Facebook and YouTube page, during which customers got a chance to buy their favourite sneakers with exciting flat deals and win prizes by participating in the live quiz contest.